Portfolio · Case study

Senior Support Hub

Making complex public-service guidance easier to navigate, without compromising trust.

Senior Support Hub is a knowledge and documentation project I designed to explore a practical challenge: how can we make accurate, often complex public-service information easier for people to understand and use?

The challenge

Accurate information isn't always easy to use

Public services are organised around departments, schemes and procedures. People experience them through real-life events.

An older adult may need to identify the correct Free Travel form. A family member may be helping someone navigate an unfamiliar application. Someone who suspects financial fraud may urgently need to know what to do first.

The information they need may be accurate and available, but finding and interpreting it can still require considerable effort. Guidance may be spread across several sources, presented in procedural language or organised in ways that require people to compare multiple conditions before identifying their next step.

The challenge I set out to address was not to rewrite policy. It was to improve how people encounter, understand and navigate authoritative information.

Official gov.ie Free Travel Scheme page showing the page introduction and section navigation
Source: Department of Social Protection, Free Travel Scheme, gov.ie. Captured 27 October 2026.

Authoritative source, high navigation load

The Free Travel guidance begins with the official Department of Social Protection source. Senior Support Hub restructures that information around the user's task without changing the underlying policy.

View the official source

My approach

Three layers. Three distinct responsibilities.

The project began with structured, plain-language guidance for older adults, carers and support workers. I then developed a controlled transformation model that combines information architecture, evidence-led governance and assistive user experience enhancements.

Each layer addresses a different part of the challenge and provides the foundation for the next.

Evidence-led governance

Authoritative sources, claim verification and explicit review gates control what the experience is allowed to say.

Explore the governance layer

Assistive adaptive UX

Targeted presentation features help people narrow, listen to and act on governed information without automating decisions.

Explore the adaptive UX layer

AI is only as trustworthy as the knowledge system it operates on.

The result is a working demonstration of how trustworthy content can support more accessible, adaptable experiences without changing official rules or automating decisions.

See the system working

A governed information system, made tangible

Senior Support Hub Free Travel interface showing persona guidance and Quick Match

Live demonstration · Senior Support Hub

Explore the working artefact

Move between the structured baseline, governance and adaptive experience to see how the model works in practice.

Two real-world experiences

Different problems. The same controlled architecture.

Finding the right Free Travel application

The difficultyComparison effort. Users may need to compare several similar application routes before understanding where to begin.

The responsePersona Mode adjusts emphasis for people applying for themselves, helping someone else or supporting a client. Quick Match highlights relevant routes. Read Aloud adds guided sequencing and visual follow-along.

What this illustratesA structured knowledge baseline can support more focused and accessible information experiences. The guidance remains available and the features do not make an official eligibility determination.

Free Travel guidance showing the applying for yourself persona and Quick Match questions
Free Travel: persona guidance and Quick Match. Select the image to enlarge.

Responding to a suspected financial scam

The difficultyUrgency and stress. Someone who believes they have been scammed may need to act quickly while feeling uncertain or overwhelmed.

The responseCrisis Mode prioritises protective steps. The Bank Script Generator offers selectable, pre-authored wording. The Evidence Capture Assistant structures incident details and prepares a printable account without submitting them to a server.

What this illustratesControlled information design can support action under stress. The features do not contact banks, report incidents automatically or determine financial outcomes.

Governance identified and corrected unsupported banking-app guidance before the adaptive experience was built. See the governance correction
Financial scam guidance showing Crisis Mode and prioritised protective actions
Financial scam: Crisis Mode. Select the image to enlarge.

Trustworthy adaptive experiences depend on the quality, structure and governance of the information underneath.

Explore how Senior Support Hub is designed